"http://www.stamfordplus.com/stm/information/nws1/publish/News_1/index.shtml - News</head> : Entertainment Published: Oct 12, 2012 - 5:55:02 AM


Foxwoods takes home 2012 Sherpie award

By Foxwoods Resort Casino


Font size: Small Big
Email this article
 Printer friendly page
Share this article:
facebook del.icio.us Yahoo! MyWeb Digg reddit Furl Blinklist Spurl
Buy the "As seen on" mug
Mashantucket, CT - Foxwoods Resort Casino was honored at the 2012 Global Gaming Expo with a Sherpie Award for “Best Facebook Promotion.” Presented by Masterminds, a travel and leisure ad agency, this esteemed award highlights the Best Social Media Marketing in the Casino Industry.

The honor was awarded for the resort casino’s “Anything But Ordinary” and “Ultimate Weekend Giveaway” Facebook promotions. More than 10,000 people entered this innovative campaign. Foxwoods also saw a 257 percent growth in Facebook fans and nearly 143 million Facebook impressions, making it an exceptional candidate for the award and ultimately the winner.

Turning 20 this past February, Foxwoods used this milestone as an opportunity to reinvigorate the brand and showcase the extraordinary and diverse experiences patrons can enjoy at the resort. In support of the fully integrated “Anything But Ordinary” campaign, the Facebook sweepstakes promotion reinforced the “stars” of the campaign – The Ace, King, Queen, Jack and Joker.

“We had a lot of fun with this sweepstakes program which allowed for us to connect with our fans and creatively reinforce the new brand campaign” said Rebecca Carr, Chief Marketing Officer.

The King, Queen, Jack, Ace and Joker Sweepstakes each included a luxury weekend stay with gift cards, entertainment tickets and exclusive dining experience designed to suit different tastes.




© Copyright by ShorelinePlus.com. Some articles and pictures posted on our website, as indicated by their bylines, were submitted as press releases and do not necessarily reflect the position and opinion of ShorelinePlus.com, Canaiden LLC or any of its associated entities. Articles may have been edited for brevity and grammar.





CURRENT HEADLINES:
Stepping Stones to host 11th Annual Swing Into It! Golf Tournament
AmeriCares Mobile Clinic Now at Boys & Girls Club of Stamford
USDA Grant Funds Second Phase of Bio-Energy Research Community Economic Development in CT
Grant Funded Summer Camp Program to Host Visit from Alan Katz, Multi-talented Children’s Author and Television Writer
Norwalk Health Department to Provide School Physical Exams

Top of Page






ShorelinePlus.com is part of the Canaiden Online Media Network!

Stamford Plus Online | Norwalk Plus Online | ShorelinePlus.com | ConnecticutPlus.com | Canaiden.com
Best of Norwalk | Best of Stamford | Hauterfly Magazine | SummerCampPlus.com | WeatherinCT.com

Copyright ©2005-2010 Canaiden, LLC All Rights Reserved.